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| Lecturas Recomendadas |
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Ellis, Susan J. The Volunteer Recruitment Book: And Membership Development. Energize Books, 1996. Ernstthal, Henry and Vivian Jefferson, eds. Principles of Association Management: A Professional's Handbook. American Society of Association Executives, 1988. Leet, Rebecca K. Marketing for Mission... National Center for Nonprofit Boards, Washington, D.C., 1998. Milner, Larry S. ed., et al. Business Associations in the 21st Century: A Blueprint for the Future. Center for International Private Enterprise, Washington, D.C., 1997. Mitchell, Billy P. Raising and Managing Money. U.S. Chamber of Commerce, Washington, D. C. 1991. Petrick, Annette E. Getting Members, Keeping Members: Membership Recruitment and Retention. American Society of Association Executives 1993. Rapp, Stan, and Tom Collins. The Great Marketing Turnaround: The Age of the Individual and How to Profit From It. Plume, Prentice Hall, Inc., Englewood Cliffs, N.J., 1990. Sirkin, Arlene Farber, and Michael McDermott. Keeping Members: The Myths and the Realities. American Society of Association Executives Foundation, Washington, D. C., 1995.
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